You have data and you have questions. Visualization is by far our most powerful sense.  To display data effectively, we must understand a bit about visual perceptioin and how it can be applied to dashboard design.

A dashboard is a visual display of the most important information needed to achieve one or more objectives. The information included is then consolidated and arranged on a single screen so that it can be monitored at a glance.

Dashboards can be categorized into 3 segments:

Strategic

• provide the quick overview that decision makers need to monitor the health and opportunities of the business
• focus on high‐level measures of performance to light the path into the future (ex: good and bad performance evaluations)

Operational

• Used mainly for monitoring operations
• Dynamic and immediate in nature

Analytical

• Require additional context (comparisons, history, evaluations)
• Highly interactive

Our expertize is not only in creating well designed dashboards.  It lies in the customization for the dashboard's audience and objectives and tells a very clear story!